…In the immediate aftermath
of the lockout, the NHL will have to focus on hockey's core
attributes, namely the combination of skill, speed and hitting
that made the game so original in the first place, said Brian
Findlay, a sports marketing consultant with Stellick Marketing
& Communications.
"Forget about TV contracts for
now, forget about international marketing growth and new licensing
agreements," is Findlay's advice. "Just get right
back down to the basics of getting fans in seats and the rest
of the stuff will gradually fall into place."
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