August 21, 2004
The Globe and Mail
By Keith McArthur

“Squaring off over sponsorships”

 
SMC quote from the article

…But Bell is sounding equally bullish. "The way we're looking at this right now, we're going to win," Ms. Schild says. The Bell bid, she counters, is in fact the less risky one because Bell offers a much wider range of products and services. And its B.C. work force will grow much faster if it wins the bid.

Bob Stellick, president of Toronto's Stellick Marketing Communications Inc., agrees that Bell's various product offerings -- satellite, Internet, cell phones and land lines -- could yield an important advantage. "Don't anybody discount Bell's . . . ability to get what they want," he says.

 

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