| Bob
Stellick of Stellick Marketing Communications, said he was
more surprised that the Blue Jays decided to redo their logo
one year after introducing a T-bird logo.
"Marketers may not like it, but to me, baseball and other
sports are passion goods industries, not packaged goods industries,"
Stellick said, adding that fans have become increasingly skeptical
about uniform changes and don't always rush out to buy new
jerseys.
"Actually, I was probably more surprised at an earlier
redesign that enlarged the Maple Leaf," Stellick said.
"I thought that was a little over the top."
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