July 22, 2003
The Globe and Mail
By Michael Grange

“Selling Kobe”

 
SMC quote from the article

…Drug charges and simple assaults are regular fodder for most sports fans lately. While Bryant’s case is more serious than most, his nice-guy image has helped buffer him from criticism.

“People are just so used to athletes falling below people’s expectations,” said Bob Stellick, a Toronto-based sports marketing expert. “It’s almost become the norm.”

 

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