…Le May Doan is also well positioned for a lucrative run as a corporate spokesperson and motivational speaker. “I think she’ll emerge as the Silken Laumann of this Olympics,” said Bob Stellick, a Toronto-based sports marketing consultant.

…Another marketing winner will likely be Jarome Iginla of the Calgary Flames, who emerged as the feel-good story on an Olympic team of superstars. “He’s an intriguing guy,” Stellick said. “It’s classic: He went from being a young guy people weren’t very familiar with to being a star. His résumé really has some momentum after this year.”