They may have won only silver, but Jamie Sale and David Pelletier are poised to amass plenty of gold in their bank accounts…So what are the dynamic duo potentially worth? Marketing experts say the skaters’ talent, as well the controversy surrounding them, could mean as much as $2 million to $4 million apiece per year.

”This controversy has been perhaps a seven-figure windfall,” said Bob Stellick, a Toronto sports marketing consultant. “Controversy breeds awareness, and this is probably the most top-of-mind event possible without someone losing their kneecap,” he added, referring to the knee-bashing Nancy Kerrigan took.