…Sports marketing experts suggest that being in the eye of the Olympic storm could see the pair command more than $1-million this year pitching anything from cars to cell phones for corporate Canada, with a chance to earn that much again in appearance fees on North American skating tours.

“This controversy has been perhaps a seven-figure windfall,” said Bob Stellick, a Toronto-based sports marketing consultant. “Controversy breeds awareness, and this is probably the most top-of-mind event possible without someone losing their kneecap.”