…Sports marketing experts say it would be a first -- if the National Basketball Association allows it.

“The PR value to the candy company is going to be monstrous, even if the league blocks the plan,” said Bob Stellick, who runs a sports marketing company in Toronto.

And if it allows it? “You could go to the next level where guys in the NBA could start shaving Nike swooshes into their heads.”

Stellick said he expects the league to block the plan. “His skin may be his skin when it’s not visible. But when his skin is visible it’s NBA property while the game is going on,” he said. A player would not be allowed, for example, to display tattoos with a racist or profane message just because they are on his skin, he said.

The candy company probably knows this, he added, but is hoping to reap free publicity from the controversy. “I think it’s a complete PR ploy,” he said.