|
Bob
Stellick believes McSorley can still rescue his situation.
“A very strong approach would be to accept responsibility,
understand where the media are coming from and not engage
them,” said Stellick who used to run the communications
department for the Toronto Maple Leafs and now has his own
company specializing in marketing and communications strategy
in pro sports. “He can’t win this battle by lashing
out.”
Once
with a team, McSorley should make an obvious commitment to
the community. “He has to work hard with the organizations
to do good stuff,” Stellick said. “He has to go
into each market with messages: ‘I am not proud of what
I did. I accept responsibility, I am looking to put this behind
me and watch me play tonight.’ He has to buy into that.
If he does that, I think he would have a decent chance.”
|